Selected Work
A selection of editorial, brand and content strategy work across design, architecture, sustainability, culture and fashion.
Vinylize
Multi-part editorial series and press communications exploring design heritage, materiality and contemporary culture for a Budapest-based brand producing eyewear and audio products from reclaimed vinyl records.
CYKLO Eyewear - Press Release & Launch Communications
The CYKLO launch presented a new material challenge: translating the technical logic of recycled bicycle brake cables into a coherent design narrative. The press release traced the product's conceptual lineage back to Ernest Monnington Bowden's 1896 innovation in brake cables, grounding a contemporary sustainability story in genuine material history.
Written for international media distribution, the copy strikes a balance between product specificity, including frame construction, small-batch production, and pricing, and the broader brand story of transforming discarded components into considered design objects.
Sound Saucer -
Press Release & Launch Communications
The Press Release for Sound Saucer marked a strategic expansion of the brand beyond eyewear, reframing upcycled vinyl as a functional design object in its own right. The challenge was to introduce a new product category that reinforced the brand’s core identity.
The release positioned the Sound Saucer as a continuation of Vinylize’s material philosophy. transforming music history into contemporary design, while grounding the product in clear use cases and craftsmanship details. The copy supported international media outreach and reinforced Vinylize’s credibility as a design-led, sustainability-conscious innovator.
Sound Saucer Campaign - Social
& Editorial Content
Introducing Vinylize’s audio
expansion required more than a product announcement.
This campaign positioned the
Sound Saucer as a natural extension of the brand's material philosophy.
Developed as part of a strategic pitch to integrate visual storytelling across all editorial output, the resulting campaign design: high-contrast typography, raw material photography, and a tactile, material-led aesthetic, reinforced both the character of the recycled vinyl itself and the craftsmanship of the brand.
The copy led with the founder's vision and the product's craft credentials, supporting international launch coverage without sacrificing the brand’s editorial tone.
Streetspace Group
Long-form editorial strategy, features and case studies supporting brand growth, lead generation and North American market expansion across a four-brand architecture and urban design group.
The Circular Economy and Household Waste Recycling
This long-form feature provides a thorough grounding in circular economy principles, tracing the concept from its post-war origins through to current UK government targets and the legislative frameworks shaping household waste management. Drawing on primary policy sources, initiative case studies and environmental impact data, the piece builds a detailed picture of where circularity stands in the UK and what barriers remain.
By situating metroSTOR's product offer within the wider context of recycling infrastructure and sustainable urban design, the article positions the brand as a genuine contributor to a necessary national conversation.
Designing Effective Flexible Learning Spaces for Schools
This article examines how thoughtfully designed flexible learning spaces can support modern pedagogical objectives, student well-being, and adaptability within school environments.
The piece situates space planning within broader educational and behavioural contexts, drawing connections between physical layout, collaborative learning, and the needs of diverse user groups. The blend of practical guidance with conceptual clarity positions Streetspace Structures as a contributor to conversations around effective learning environments and design-informed outcomes
The Urban Greening Factor and New Developments
This feature unpacks the Urban Greening Factor as both a planning tool and a design imperative, tracing its origins in Berlin through to its current mandatory status under the London Plan. The piece connects technical policy detail: factor scoring, surface-cover categories, biodiversity net gain compliance, to the practical design decisions facing developers and specifiers, demonstrating how green roof storage solutions can be incorporated from the earliest stage of the planning process.
The aim was to establish urbanspec as a credible, informed voice within conversations of policy, sustainability and built environment design.
Wood Finishes Direct
SEO-led editorial content restructuring a brand blog to serve both consumer and trade audiences, improving reach and consistency through structured editorial planning.
Using Osmo UV Protection Oil
in the Garden
Exploring practical application and benefit-led positioning for Osmo UV Protection Oil, this product showcase article helped readers understand when, why, and how to use the product in outdoor settings.
The use-case narrative combined technical detail with clear decision-making guidance, reinforcing Wood Finishes Direct’s role as both a supplier and an expert advisor.
The Summer House: The Garden Statement Piece
Beyond typical how-to content, this article utilised linear storytelling principles to convey the summer house as a lifestyle asset and an emotional focal point of outdoor space.
From design considerations to finish selection, the narrative connected practical advice with aspirational thinking, enabling readers to see both the function and the feeling behind the finished space.
AkzoNobel
SEO-led editorial content restructuring a brand blog to serve both consumer and trade audiences, improving reach and consistency through structured editorial planning.
