About

I'm a writer, editor and content strategist with over six years of experience building editorial functions, shaping brand narratives, and producing long-form content for international brands and publications.

My background spans architecture and the built environment, design, sustainability, materials, culture and fashion. I specialise in translating complex or technical subject matter into confident, reader-first content, working across strategy, production and final editorial sign-off, whether independently or in close collaboration with founders, marketers and subject-matter experts.

I studied film at Falmouth University, where a focus on narrative theory and screenwriting gave me a grounding in structure and critical thinking that still informs how I approach a brief.

I've produced work that has supported international market expansion, achieved page-one search visibility in competitive specialist categories, and established editorial voices for brands operating across the UK, North America and Southeast Asia. Earlier in my career, I founded and ran a film and culture publication, which shaped my approach to voice, audience and the discipline of writing with a clear point of view.