Editorial & Brand Storytelling
Wood Finishes Direct is a UK-based brand specialising in protective oils, finishes, and woodcare products for indoor and outdoor timber. My work with Wood Finishes Direct focused on repositioning the blog as both a practical resource and a lifestyle reference point, illuminating product benefits while connecting them to broader use cases, design thinking, and homeowner aspirations.
Across long-form articles rooted in research and advice-led narratives, the content strikes a balance between technical clarity and engaging, lifestyle-oriented storytelling. Each piece was crafted to support product education, drive organic search performance, and deepen audience trust by placing expert guidance at the centre of the brand’s content ecosystem.
Scope of Work
Long-form educational and lifestyle-framed articles
Product showcases with actionable guidance
Featured Work
A Complete Guide to Garden Finishes
General advice & comprehensive resource
Framed as a thorough, SEO-structured overview of garden finishes, this guide offered breadth and depth, covering product differences and surface types to maintenance considerations.
The piece was designed to support organic search performance around key informational queries while simultaneously positioning the brand as a trusted authority in outdoor woodcare.
Using Timber in Interior Design
Interior lifestyle advice & design-led framing
This piece brought wood finishes into an interior design context, merging stylistic inspiration with targeted recommendations. Rather than being a purely decorative article, the content offered grounded, actionable advice: helping homeowners understand how to integrate wood thoughtfully into interior schemes while preserving longevity and finish quality.
Linear storytelling that blends advice with emotional resonance
SEO-informed content designed to support organic visibility
Using Osmo UV Protection Oil in the Garden
Product showcase & use-case narrative
Exploring practical application and benefit-led positioning for Osmo UV Protection Oil, this article helped readers understand when, why, and how to use the product in outdoor settings.
The narrative combined technical detail with clear decision-making guidance, reinforcing Wood Finishes Direct’s role as both a supplier and an expert advisor.
The Summer House: The Garden Statement Piece
Linear storytelling with emotional and lifestyle context
Beyond typical how-to content, this article looked at the summer house as a lifestyle asset and an emotional focal point of outdoor space.
From design considerations to finish selection, the narrative connected practical advice with aspirational thinking, enabling readers to see both the function and the feeling behind the finished space.
